A Cracking New Crisp Collaboration

Wallace & Gromit join forces with Tyrrells

We’re thrilled to announce an exciting new project that brings together iconic British flavours and characters. The team at Source had the pleasure of designing crisp packaging and social media posts for Tyrrells in collaboration with the legendary Wallace & Gromit brand.

A mouthwatering new flavour was developed that’s sure to delight crisp lovers and animation fans alike: Wensleydale & Cranberry.

This unique combination pays homage to Wallace’s love of Wensleydale cheese, while adding a twist with the addition of cranberries. The flavour profile perfectly balances the creamy notes of cheese with the sweetness of the berries.

Source worked closely with Tyrrells and Aardman to create packaging and social posts that capture the playful spirit of Wallace & Gromit, while staying true to Tyrrells’ premium, hand-cooked crisp aesthetic. The result is a pack that stands out on shelves and a campaign that brings a smile to customers’ faces.

Wensleydale & Cranberry is limited edition, so be sure to keep an eye out for these special packs, exclusively in Co-op stores!

Discover more about our work with Tyrrells.