AI Fluids

A sleek, modern look for technology-led brand AI Fluids.

The brief

As a new venture, AI Fluids takes sensor information and the requirements of fluid, ultimately providing an AI machine learning service and improving drilling efficiency. The company required an identity, requiring the look and feel to be non-conventional to highlight the innovative nature of the company and to appeal to potential investors. The freshly created branding would then be rolled out to a new website and social assets.

The results

We created a brand identity, reflective of their futuristic, technology-focused ethos. Using a bespoke graphic as their logo, representative of AI Fluids’ patented technology, and a vibrant colour palette to modernise the brand. The look and feel was rolled out throughout brand guidelines, powerpoint presentation and business cards.

The team produced a captivating holding page with engaging animations to communicate to the audience that the full website would be launched imminently and featuring relevant contact information to vital generate leads.

This then progressed to a fully functional website which included a continuation of the initial animation, as well as a series of informational pages all featuring the recently developed, vibrant new brand.

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