8 reasons to invest in SEO

25.11.24

Be honest; how long have you been “umming and ahhing” about dipping your toe in the SEO pool? Have you found yourself going back and forth wondering whether it’s something you really need, or whether you can continue as you are – just “getting by”?

As we approach the end of the year, now is a perfect time to optimise your online presence so that your website appears in a great position over the next twelve months.

Not sure why SEO is for you? Here are eight reasons why it should become a solid part of your business’ marketing strategy.

1. Organic search is huge

Organic search drives over 50% of all website traffic. That is huge. Nurturing your SEO and building your online presence allows you to tap into that.

2. We live in a digitally-focused world

People are heavily reliant on the internet and search engines really do rule all. Google has become so ingrained in our lives that it isn’t just a business anymore – it’s a verb. So the next time someone “googles” the product or service you offer, you need to make sure your website’s at the top of those results.

3. Investment leads to long-term success

SEO isn’t something that happens overnight. It takes work, dedication and a continued approach to start seeing results. It’s an investment that really pays off. Over the years, we’ve worked with many clients that have seen – and continue to see – great results. Keep reading for a few examples.

4. Your pesky competition

You know who else is doing SEO? Your competitors. They’re out there, working on their own websites, and taking all that organic traffic for themselves. Why should they reap all the benefits? You deserve a slice of that pie just as much as they do, so give them a run for their money.

5. Gain confidence by measuring performance

The introduction of Google Analytics 4 last year shook up the way we previously analysed data – but for the better. Now, the focus is much more on a user’s experience with your website and how engaging they find your content. Using your valuable Google Analytics data, you can dive deep into the nitty-gritty to see what’s working and what isn’t. This gives you so much more flexibility to tweak your marketing strategies and capitalise on the elements that are more likely to provide you with a return on investment. As we’ve already said, organic search is likely to account for a huge proportion of your overall traffic so investing in SEO is just one way of making sure that visitors remain engaged.

6. Cost-effective approach

Online users carry out searches with key terms. By optimising your website for these, you will appear in the search results for people who are actively looking for the products or services you offer. You don’t have to pay for that traffic – instead you are capturing qualified searches that are more likely to convert into leads. And it’s all done naturally. The art to SEO is where you appear in those search results. The higher, the better.

7. Build your brand awareness

SEO is about so much more than getting sales or leads. By improving the quality of your web pages and demonstrating your expertise in your industry, you are more likely to increase your pages’ visibility. When someone enters a question, if Google deems your web page to be the best answer, they will display your content above other websites. Not only does this show you are an authority on a particular topic, but you’ll have also sown a seed of awareness in the searcher’s mind. So next time they come across your brand, they’re likely to remember you.

8. Improves your user experience

If you are continually monitoring your website’s health and performance, you’re more likely to pick up on any sticking issues – such as broken links or images – that will affect a user’s experience. Google also takes user experience into account when presenting a page in the search results – after all, they want to deliver the best results for each and every search. So make sure your web pages are top quality.

Still not sure…?

Our customers understand the importance of improving their online presence and that SEO is a marathon, not a sprint. These stats show how our SEO experts have helped to refine our clients’ marketing efforts:

Client 1 – 43.84% increase in organic sessions year-on-year
Client 2 – 55% increase in number of tracked keywords ranking in the top 50
Client 3 – Organic search engagement rate has increased from 64.81% to 74.52% year-on-year

Now is the time to take the leap, discover what all the SEO fuss is about and start focusing on your website’s performance.

Let’s work together to attract regular, relevant and – most importantly – convertible visitors to your website.

Contact our team today.

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