6 best practices for social media marketing

Whether you’re setting up brand new social media platforms, or just after tips on how to make sure your efforts really pay off, this guide will help.

Marketing your business on social media is a great way to generate traffic to your website, increase your brand awareness and reach new audiences. Done successfully, it can have a huge impact on your business and can generate sales or leads.

Some of our clients have seen great results:

• Client one – 30% increase in Return On Ad Spend (ROAS)
• Client two – 223.12% increase in LinkedIn followers
• Client three – 18.53% increase in Instagram followers

As a social media marketing agency, our team has devised this list of best practices for businesses using social media.

1. Be consistent

As with all other marketing communications – such as business cards or packaging – your branding should be consistent across all your platforms. Make sure your logo is in place (and fits the dimensions), choose a relevant cover photo, and ensure everything is correct and in line with your brand guidelines. You want there to be no doubt that these social media channels belong to your brand.

2. Choose wisely

Put some consideration into which platforms you want to use. Think about your target audience – who are they? Where are they likely to be spending their social media time? If you run a B2C company (business to consumer), you might find your audience on Facebook or Instagram. For B2B companies (business to business), on the other hand, it may be that LinkedIn’s a better option. There’s no set rule here – the key is to really think about your customers and understand how, and where, you’re likely to reach them.

3. Be proactive and reactive

To make any kind of impact on social media, you must make sure you are posting regularly. Remember, don’t be too salesy – that can turn people away. Instead, show an insight into the people behind your brand, communicate with your online community and highlight the benefits of what you have to offer. Be proactive, by taking a strategic approach to your posting, and reactive to any topical news, particularly if it’s relevant to your industry. 

4. Focus your efforts

Only create a presence on a platform if you are certain you can dedicate the necessary time. It’s better to dedicate time towards one platform properly than having a presence on every platform going, but never using them.

5. Stand out

The best way to do this is by creating great social assets that are eye-catching and consistent across your posts. When creating your assets, it’s important to consider your;

• Audience
• Channel
• Timing
• Media types
• Branding

The best social media assets look on-brand, communicate your messaging effectively, engage your audience and amplify your brand values in a concise way.

6. Don’t neglect your Google Business Profile

Whilst this isn’t a social media platform in the conventional sense, there is a section which is used to post regular updates about what’s going on in a business; so treat it like a social media platform. Not only will this show people that your business is active, but putting time and effort into your profile will help with your local SEO.

Bonus – Contact a social media marketing agency

Need a helping hand with your social media management? We create social media strategies that will give you the edge over your competition.

Contact our team and let’s have a chat.