Darwin’s Townhouse
With the redevelopment of a 20-bedroomed boutique B&B, the Ditella Group required a brand that resonated with the town of Shrewsbury.
The brief
We were commissioned to develop a quirky and historical brand for Darwin’s Townhouse – a unique B&B that was full of personality and captured Darwin’s legacy.
We delivered
To depict the Darwin theme, we used black and white illustrations to produce a stylised and relevant brand identity, whilst developing both character and charm. In addition, the new website served a dual purpose, using beautiful photography to elegantly showcase the rooms and venue whilst also providing seamless integration with the Eviivo-based booking system.
With sister venues including The Loopy Shrew and Darwin’s Kitchen, we wanted to house all venues under one group, therefore creating the Ditella Group as an over-arching brand. Using the same site structure – which builds on the Ditella brand – each venue maintains its own identity whilst encouraging people to easily explore the other locations via links.
The results
This fabulous, quirky boutique B&B in Shrewsbury is a firm favourite for tourists and visitors alike, aided with an easy-to-navigate website and booking system which simplify the whole experience.
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The fame of Shrewsbury’s most illustrious son means that you will find all manner of things named after Darwin, from the local Salopian beer, to the new boutique B&B, Darwin’s Townhouse.
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