Acumen Law

Doing Law Differently. Acumen Business Law likes to do things differently, going against the grain of a traditional Law Practice. Acumen likes to challenge the status quo and think outside the box both in terms of how they communicate and how they do business.

The brief

To assist with a move to digital communication, including a new website and targeted digital marketing campaign. As a company who have historically relied upon face-to-face contact and events, the Coronavirus pandemic enforced a change in focus for Acumen.

We delivered

For digital marketing to be successful, the impact of creative is everything, and Acumen’s unique brand and tone of voice provides a perfect platform for this. We created a brand new website for both Acumen Business Law and sister brand, Acumen People, re-energising their online presence, improving both technical performance and user engagement. The site was built to ensure best practice landing pages are maximising performance for ongoing digital marketing.

The campaigns use impactful creative to drive awareness, engagement and conversions in key business growth areas, whilst being agile in an ever changing business and consumer environment.