British Quinoa

Brand, Packaging, Photography, POS & Website

Following a recommendation in 2015, The British Quinoa Company approached us for a packaging redesign of their dated boxes, to deliver a more inspiring consumer brand proposition.

The brief

To deliver a full service creative solution; brand development, packaging, photography and a fully bespoke e-commerce website.

Our goal was to create an engaging, quirky and memorable brand identity which appealed to a wide consumer demographic and enabled consumers to buy online directly.

We delivered

We developed a strong, modern brand and packaging solution which greatly elevated the company and products from where they were previously.

The website and online shop were also important brand elements. Telling the story through a charming, rustic look and feel to reflect ‘British farm grown’ enabling consumer and trade visitors to browse and purchase products easily in a simple and streamlined manner.

The website also provides a lifestyle hub for all things British Quinoa, including recipes, press coverage and social media.

The results

Since the new brand, packaging design and e-commerce website were launched, the British Quinoa range has been listed in Sainsbury’s, Marks & Spencer, Waitrose, Grape Tree and Amazon.

Globally, over

2 billion

metric tons of grain are produced every year