Cool Embrace
Invented in Britain by their very own fabric technician, Cool Embrace supply a range of active cooling bedding, specifically designed to prevent night sweats before they start.
The brief
Cool Embrace’s range of bedding comprises five unique layers, working together to take heat away from the body; a product which was invented by owner, Steve, to put pay to his wife’s night sweats.
We were asked to refresh the brand, reflecting the unique nature of this innovative product, and develop an accompanying ecommerce website to engage directly with those suffering from night sweats, including combating symptoms of menopause.
The results
We created a relevant, modern brand, together with a new ecommerce website, both of which reinforce the science behind the product whilst simultaneously highlighting the luxurious side to their range.
Whilst the brand’s new look appeals to both male and female, it is primarily designed to target menopausal women who suffer from night sweats.
To ensure a robust system, the website was built using WooCommerce and has the ability to add functionality as the site – and its requirements – grow. As an ecommerce website, Cool Embrace are also able to take payments online and as well as via Klarna payments.
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HRS Communications
