Darwin’s Kitchen

Ditella Group offers a range of much-loved bars, eateries and accommodation across our beautiful home town of Shrewsbury.

We were happy to meet our client’s aspirations of alignment by offering a special package for their three business Loopy Shrew, Darwin’s Kitchen and Darwin’s Townhouse all in one go.

The brief

When longtime favourite, PorterHouse, planned to re-launch in early 2018, we were delighted to support with the rebrand.

We delivered

The new Darwin’s Kitchen offers an innovative approach to social dining, whilst retaining some of the old charms of the PorterHouse in a premium town centre location. With touches of Shrewsbury’s most famous son, Charles Darwin, including some of his botanical and evolutionary explorations, Darwin’s Kitchen creates an inviting and welcoming experience throughout the year, with an array of unusual cocktails and a tantalising menu.­

We created the identity for Darwin’s Kitchen, including assisting with the theme and styling. Rollout included the brand, signage, window graphics, menus and web presence culminating in a launch campaign.