EverEdge
EverEdge are the industry leaders of durable and flexible garden edging solutions. Now in their 25th year, they are celebrating their anniversary with a brand new e-commerce website.
The brief
Create a mobile-friendly, modern and flexible e-commerce website to accommodate online sales and enable product enquiries. Additionally, design and build a bespoke, interactive tool that allows users to select the shape, style and size of their desired planter to create a custom item.
We delivered
A stunning, visually engaging website that provides a ‘look-book’ of inspiring project ideas for both commercial and domestic clients. A suite of modern iconography and illustrations were introduced to provide visual interest and help define the product categories. To help create uniformity and brand recognition, the suite of product icons were utilised across a series of organic social media assets.
The results
In 2020, EverEdge enjoyed their 25th anniversary alongside one of their biggest sales years to date, with over 1 million page views and 210% new users – a 59% increase from 2019.
As well as looking amazing, it was critical that the new website was easy to navigate, helping guide users to the relevant information. To enable this, we introduced visual entry points, iconography and a library area to house a range of content from product information and FAQs, to videos, tips and inspirational case studies.
We have been working with EverEdge for 20 years and, throughout this time, we have worked alongside their team to create websites, a new brand and a number of marketing materials encompassing flyers, inserts, adverts, brochures and exhibition stand graphics.
We’re proud to share strong, long-standing relationships with our clients, and believe working in collaboration to understand and achieve their objectives is the key to success.
Alex Hall
Managing Director, EverEdge
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