Integro
From name generation and branding to website creation, we delivered a complete package for fit-out specialists, Integro.
The brief
Based in London, Integro, previously Blue Group Retail, is a seasoned commercial fit out company specialising in comprehensive design, planning, and construction services tailored to the retail sector.
Delivering high-quality, reliable services, their offerings range from turnkey operations as principal contractors to subcontracting on specific project sections. Wanting to attract new clients and showcase their skills, Integro approached us for a rebrand.


The results
Source worked with the team to update their full brand, including name generation, logo design, and roll out of guidelines and socials. With the logo featuring a letter ‘I’ that resembles a puzzle piece, the design represents the idea of collaboration, adaptability, and problem-solving. We also were tasked with creating a landing page, which eventually turned into a sleek, new, full website to showcase every element of their business.
Reflecting Integro’s expertise, and signifying how each of their projects is a unique part of a larger picture, their new brand symbolises their unique ability to tailor their services to each client’s needs.



“As part of a rebranding exercise Source thought of our new company name, created our new logo & branding pack and built a website, all of which we are delighted with. The team have been a pleasure to work with throughout process, without so much as a grumble as we moved the goal posts along the way! Highly recommended!”
Andrew Dangerfield, Owner
