Love Logs
Love Logs is a company rooted in quality, convenience and sustainability.
It provides a range of high quality wood and charcoal products for fires, log burners and pizza ovens, and was originally born out of the owners’ own experiences of poor customer service, low-quality products and a lack of respect for the environment.
After several years of successful trading, Source was brought on-board to help Love Logs establish a fresh new brand identity – one reflecting the values of the company and carving out its unique position in the market.



The results
Source worked with the team to create a stand-out visual identity, comprehensive guidelines, creative straplines and new product packaging that sets them apart from the competition. The strategic development and growth of the brand lies at the heart of the work, and Source has gone on to support the tone of voice and other creative elements of the business’s growth and their want to help people all across the country ‘Burn better!’


