MyWorkwear

Brand & Stationery

With over 45 years of experience, MyWorkwear are experts in personalised corporate and workwear. Based in Telford, Shropshire, MyWorkwear stock a range of high quality and trusted brands, to help businesses take pride in their workwear.

The brief

Explore a new brand identity that refreshes the existing recognisable blue and yellow brand palette and is suitable for placement across a range of printed and digital applications.

We delivered

A striking and stand out brand identity to carry MyWorkwear forward into an exciting new era. To refresh the look and feel of the business

The new brand was rolled out across a range of marketing collateral including print advertisements, catalogues point of sale banners as well as both internal and external signage.

The results

To tie in with the nature of the business, we created a stunning logo mark that incorporates a stylised hanger element with the ‘MW’ and introduced a clean sans serif typeface. To strengthen the brand, diagonals in the refreshed colour palette and a suite of on-brand, tonal stock imagery was utilised across marketing materials including advertisements, roller-banners and catalogue covers.

The project also included the revamp of all internal and external signage – internally this included introducing a stylised hanger element to house key messaging and business USP’s.

It was a pleasure to work with the team at Source on our brand refresh. They brought a 45-year-old brand into the 21st century, with a fresh new look and feel, whilst still maintaining the longevity of the company. I have had positive feedback on the new look from colleagues, customers and industry professionals, and feel we are now in a great position to take the company into the next 45 years!

James Worthington, Managing Director – MyWorkwear