Positive Planet
A distinctive brand and web refresh for sustainable business advisors, Positive Planet.
The brief
Positive Planet launched two years ago, to provide and implement actionable steps to help businesses reduce their carbon footprint. They ensure net zero projects move from intent to impact with custom Carbon Literacy Training and sustainability skills workshops.
Positive Planet came to us looking to refresh their brand and create a stronger brand identity which is consistent across all their platforms.
We delivered
A compelling brand identity and bespoke website design which radiates Positive Planet’s impact and messaging. Positive Planet are proud to be different from their competitors by being approachable, friendly, affordable and fun. We ensured this came across within the branding through the use of bright, playful colour palettes and typefaces.
Uniquely designed icons are used to illustrate the individual services Positive Planet offer their customers – Measure, Reduce, Comply, Engage and Communicate. These distinctive icons work well both static and animated. They are also easily transferable across marketing material, social assets, online
use and presentations.
We helped define Positive Planet’s tone of voice to incorporate messages of lightheartedness, fun, inspiring, celebratory and encouragement. Thorough brand guidelines were provided to ensure the identity remained consistent across the board.
“Collaborating with Source Design to rebrand and build a new website has been a great experience. From start to finish, I felt that Holly and the team understood what we were looking to achieve and guided us through every step. Source Design felt like an extension of our marketing team rather than just an agency working to a deadline. We are so happy with the finished product, the project has truly elevated our brand and simplified the user experience.”
Melissa Saxon, Marketing Manager – Positive Planet
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