Prince

Prince Personnel are a leading recruitment agency in Shropshire.

The brief

Prince were looking to rebrand and refresh their identity in order to modernise and reflect their place as a high end professional agency.

We delivered

The colour red and the Prince ‘P’ were important and significant parts of the previous identity that made Prince stand out. Our first step was to review the name. Prince Personnel was often referred to simply as ‘Prince’ and due to their strong visibility in the local area we dropped Personnel but retained new and updated versions of the red and ‘P’. These sat alongside new guidelines covering all aspects of brand identity from typography to composition. The new creative was then rolled out across all marketing materials from stationery and presentation folders to social media and a new website.