Ray Parry Playgrounds

Brand, SEO & Website

With over 27 years of industry experience, Ray Parry are experts in planning, building and installing playground equipment.

The brief

To refresh the existing brand identity by introducing a fresh new colour palette, and to create a modern and easy to use website to display key product information.

We delivered

We were commissioned to design and build a vibrant website that supported the easy management of their ever-expanding product range. Designed for ease of use across a range of desktop and mobile devices, we designed a clean layout with visual entry points to clearly define product offerings. To help maximise exposure, we conducted a content review and set up ongoing SEO to track keywords and increase organic search rankings.

The results

A modern colour pallet was also introduced to separate industry sectors and refresh the existing brand identity. The new brand also included a modernised typeface and graphic that retained the recognisable swing logo whilst broadening their commercial identity.

We are very pleased with Source’s work – they took our objectives and developed a revised brand image and new website that helps up to engage our customers. The website is sleek and modern, whilst being easily accessible for any in-house changes. We have worked with Source for many years and they are always helpful and professional.”

Tom Parry, Director – Ray Parry Playgrounds