Siip
We all know how important it is to stay hydrated. Siip helps make it that little bit easier – and tastier!
The brief
Siip, a game-changing liquid water enhancer, needed a brand that would shake-up the market. With a mission to boost the nation’s health and wellness, Siip isn’t just about hydration – it’s about improving your daily water with essential electrolytes, key vitamins, and a burst of refreshing flavour. As a new brand, Siip needed everything, from a name to brand identity and packaging that aligned with this mission.
The results
We created a vibrant, colourful brand that stands out. Using the curves of an ‘S’ to capture the essence of a water drop, the brand name encourages people to “Siip & enjoy”. The design is vibrant, fresh, and instantly recognisable, putting the spotlight on the product’s benefits.
Bespoke illustrations of the orange, lemon and raspberry were penned by our in-house creative team, conveying the fresh, flavoursome nature of Siip.
We knew the packaging had to look as good as the product tastes. The result? Three slick 150ml bottles – one for each flavour – that are as stylish as they are functional. These compact, premium bottles are made to sit proudly on your kitchen counter, with a design that’s as eco-conscious as it is chic, using fully-recyclable Prevented Ocean Plastic.
Now available on Amazon, Siip is already racking up rave reviews and connecting with a whole new crowd of hydration enthusiasts.
“We worked with Paula, Nick and the Team at Source Design from the very early stages of our project. They helped us to think about all of the variables and considerations of creating and launching a new brand. Throughout the weeks and months of planning and execution, the guys were never too busy to jump on a call, to provide the ideas and advice that moved us forwards. Source Design are by far the most responsive and most creative agency we have worked with in our long careers in consumer brands”
Tim Wild, Co Founder – Siip
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