Straight & Narrow

Jason – the Founder and Director of Straight & Narrow – devised the concept during lockdown in October 2020 when he found, like many others, his alcohol consumption had increased. With the aim to create a healthier, more liver-friendly alternative, he developed a range of premium non-alcoholic drinks that are full of flavour and carefully blended using only natural flavours and colours.

The brief

With a company motto of Feel Good Inside And Out, we were asked to create a brand that reinforced this mantra, promoting the range with a focus on their vegan ingredients, low calorie and low sugar benefits, whilst emphasising the popular and recognisable flavours that consumers would relate to.

We delivered

We created a striking new logo, highlighting the non-alcoholic element through the use of a simple but effective diagonal line that strikes through the ‘O’ in the name whilst a tall, thin condensed typeface plays on the Straight & Narrow name. Alongside the initial brand piece we produced packaging for the full product range, which included the original large bottles and the smaller award-winning Ready To Drink range. A distinctive bottle shape was chosen and premium foil labels were applied. Using bold colours, each design features a background image which was carefully selected to illustrate the origin and individual characteristics of each flavour. To support the launch of the business, we also created several presentation decks, vehicle livery, exhibition graphics and POS marketing material.