A Fresh Look for Alderford

One of Shropshire’s favourite outdoor destinations, Alderford, recently approached us to create a fresh, new look for their brand and website.

The existing identity no longer reflected the breadth of Alderford’s offering – there was a feeling that it was too corporate and formal, and there were inconsistencies in how it was applied across their sub-brands. We set out to make their look more fun, approachable and cohesive across all sub-brands.

Alongside the brand refresh, we redesigned Alderford’s website to create a cohesive, mobile-first experience that’s easy to navigate and simple for the team to update. With a more engaging home page, dedicated landing pages and improved cross-selling opportunities, the new site showcases Alderford’s events and activities more effectively while providing a flexible platform for future growth.

What Alderford had to say

Zoe Watson, Sales & Marketing Manager at Alderford, said:

“Working with Source on Alderford’s brand refresh and new website has been a fantastic experience from start to finish. They really took the time to understand who we are as a business, where we wanted the brand to go, and how we wanted Alderford to be represented.

We’re absolutely delighted with the finished result. The refreshed brand feels like a much stronger reflection of Alderford today, and the new website has completely transformed our online presence. It looks fantastic, feels much more like us, and gives us a brilliant platform to continue building the brand.

Beyond the end result, Source are simply a delight to work with. They’re creative, approachable and incredibly supportive, and the whole process has felt genuinely collaborative. They’ve taken our ideas, challenged us in the right places and ultimately created something we’re really proud of.” 

Ready for a refresh?

Is your brand in need of a new look? Perhaps your website doesn’t quite convey what you have to offer?

Let’s change that!

Get in touch to find out how we can bring your brand to life and create a website that works harder for your business.