B.fresh

Advertising, Brand, E-commerce, Marketing assets, Packaging, PPC, SEO, Social assets & Website

For over 35 years, we have been working with Shropshire-based farmers, PDM, who have been producing B.fresh cold pressed juice since its launch in 2014.

The brief

B.fresh have shifted their focus, not only to get more fruit and veg into more people, but to enhance their range as more functional.

B.fresh take an innovative, creative and agile approach – always looking to introduce original, healthy products into the market. With wonky fruits, no added sugar or sweeteners, their juices provide a better for your body approach to soft drinks. Protein and fibre packed, their natural and nutritious meal pots are made entirely from plants, full of gut loving, UPF-free ingredients.

The results

We have worked closely with B.fresh in an agile process throughout the development of the updated brand and new packaging. We have played a key role in the creative direction, language and tone used across the brand, packaging, photography, digital assets and web presence, ensuring the brand’s personality is front and centre.

A full suite of consumer packaging design was developed, including new product names that reflected the functional nature and benefits of their products.

For their juices, we used a stripped back approach and sophisticated natural colour palette with the addition of foil, to add that touch of ‘premium’ to the labels. The new look reflects that of a sophisticated and fresh product, communicating their sustainability messaging in a simple and effective manner, both to engage and retain customers.

For their Complete Whole Food Meal Range, we designed bespoke, unique sleeves for each, incorporating the timeless silver leaf pattern into the pot. With a tantalising choice of Mexican Mixed Bean Chilli, Spanish Spinach & Chickpea, and Turmeric Lentil Daal, fresh ingredient imagery was used to communicate the natural nutrition and nourishment retained in these ready to eat meals.

Source have done an absolutely fantastic job of our packaging redesign; they really captured the premium & contemporary look we were going for & it turned out even better than we first imagined in our heads. Were very efficient & easy to work with – would 100% recommend.

Jake Davenport – Sales & Marketing Manager