Vibrant Foods

Marketing assets & Packaging

One of the largest South Asian food groups in Europe, the Vibrant Foods family of brands have one purpose. Connect people with healthy foods steeped in taste, heritage and culture.

The brief

Committed to their quality, climate, cultures and communities, their 5 brands all use the finest, authentic ingredients from around the world. Sourcing their products ethically, reducing climate impacts, and redistributing food to local communities, Vibrant Foods create adventures in flavour that bring people together.

Working together across Cofresh, East End, Everest, Fudco and TRS, we share their mission for making a positive impact, and caring about the environment.

With 5 brands under their belt, Vibrant Foods wanted to create cohesion and a premium look across their brands. Strengthening shelf standout whilst highlighting heritage, their packaging and marketing needed to be updated to highlight their key brand assets.

The ranges had undergone a rebrand and we were tasked with helping the Vibrant team roll out the range across 300+ skus. They also needed support with new product development, print and digital OOH, and independent POS assets.

The results

Since 2025, we’ve worked on over 350 SKUs across all brands, refreshing visual identities to build trust with consumers and future proof for innovation. We created OOH and POS assets that breathe life into each brand, showcasing personality through products.

Their updated packaging and marketing assets reflect their culture and community, unifying each range and aligning values. Eastern Heritage. Global Outlook.